In the context of strategic planning, what must objectives be?

In strategic planning, objectives must be specific and measurable to ensure that they provide clear direction and a basis for evaluation. Specificity helps define exactly what is to be achieved, allowing teams to focus their efforts effectively. Measurable criteria enable the organization to assess progress and determine whether the objectives have been met, facilitating accountability and adjustment when necessary.

When objectives are vague or general, it can lead to ambiguity and confusion about expectations, making it difficult to gauge success or failure. This lack of clarity can hinder progress and demotivate team members. Additionally, if objectives are aspiring but not well-defined, there's a risk that goals may be lofty without concrete steps for achievement. Flexibility and indefiniteness can create a lack of focus, leading to misalignment in efforts and resources. Thus, specific and measurable objectives are crucial for successful strategic planning.