In which phase does the Project Brief belong in the Project Lifecycle?

The Project Brief is a critical deliverable that typically appears in the Proposal phase of the Project Lifecycle. This document outlines the scope, objectives, and overall intention of the project, serving as a foundation for further discussions and decision-making. It provides stakeholders with a concise overview of what the project will entail, which helps in assessing the project's feasibility and aligning expectations among team members and stakeholders.

During the Proposal phase, the focus is on defining the project's goals, risks, budget, and timelines, all of which are encapsulated in the Project Brief. It serves to inform and persuade before formal project planning and execution begin, making it an essential component in securing approval and resources for the project. By creating a clear understanding of the project at this early stage, the Project Brief facilitates informed decision-making for all subsequent phases, enabling a smoother transition into planning and execution.