In which phase does the project team build the product deliverables for the customer?

The execution phase is where the project team actively works to build and develop the product deliverables for the customer. This phase is crucial because it involves translating the plans and strategies developed during the planning phase into tangible outputs. It is during execution that tasks are performed, resources are utilized, and the actual work of creating the product begins.

Team members collaborate, applying their skills and knowledge to ensure that the end result aligns with the expectations set forth in the project scope. Effective communication and coordination are essential during this phase to maintain progress and quality, making sure that any necessary adjustments can be made along the way.

In contrast, the planning phase focuses on defining the project’s objectives, scope, and how resources will be allocated but does not involve the actual building of the deliverables. The proposal phase is primarily about pitching the project and gaining approval, while the review and concluding phase involves assessing the completed project and ensuring everything meets the required standards before final delivery. Therefore, the execution phase is uniquely characterized by the active development of the deliverables.