What best describes the aim of the unfreezing phase in cultural change?

The aim of the unfreezing phase in cultural change is to let go of hard traditions. This phase is crucial because it involves creating awareness and readiness for change within an organization or group. During unfreezing, individuals are encouraged to recognize that the current state is no longer appropriate or effective, which often requires challenging deeply embedded beliefs and customs.

Letting go of hard traditions is necessary for a successful transition to new ways of thinking and behaving. It helps to break down the psychological resistance to change by acknowledging and addressing the existing norms and practices that may be hindering progress. This process prepares individuals for the next phase of change, which involves moving towards new practices.

By focusing on the need to release outdated traditions, the unfreezing phase sets the stage for transformation and helps build a foundation for embracing new ideas and behaviors in the subsequent phases of cultural change.