What does "Rolls Royce Syndrome" refer to in organizational terms?

"Rolls Royce Syndrome" in organizational terms refers to the phenomenon where individuals or organizations set their sights on unattainable or excessively high standards, similar to the prestigious reputation of Rolls Royce vehicles known for luxury and excellence. This mindset can lead to projects or goals that are unrealistic, which can ultimately hinder progress and result in disappointment when those expectations are not met.

The term emphasizes the dangers of striving for perfection or a level of quality that is beyond feasible capabilities, potentially leading to wasted resources or efforts that could have been directed toward more achievable objectives. Understanding this syndrome helps organizations recognize the importance of setting realistic and attainable goals while maintaining high standards that encourage success rather than setting the stage for failure.